Dubai-based Al Ruwad Real Estate has appointed Alaa Masoud as the new general manager of marketing and sales. An expert in marketing and business development, Masoud boasts 20 years of experience in media, communication, hospitality and real estate.
Masoud started his career in Dubai in 2000 in Blue Media Group and Arab Media Group as a sales and marketing manager, followed by a breakthrough into the real estate industry with a position of head of marketing for Azizi Developments.
Since then, he has managed various teams across Emirati brands such as Danube Properties, Sharjah Oasis Real Estate Development and Tilal Properties.
On the new appointment, founder and CEO Ismail Al Hammadi said: "The rapid development in the field of real estate marketing has encouraged the company to search for new real estate experiences in the field of marketing and sales in the UAE, to be added to the expertise it owns."
"We, at Al Ruwad Real Estate aim to enrich our position in the market and achieve the goals compatible with Dubai's development and ambitious plans, looking forward to being at the forefront of innovation and entrepreneurship. Therefore, I needed a proven leader to accelerate this and I have no doubt that Alaa is the right person to take the lead in the company's marketing and sales operations," he added.
On his new role, Masoud said: "I am confident in putting my own mark to ensure the continuous growth of Al Ruwad Real Estate, by dedicating my accumulated experiences in this field that I gained through working with a group of developers in the UAE and renowned marketing agencies."
"I am honored to join Al Ruwad Real Estate and I look forward to contributing to the company's future business development," he added.-TradeArabia News Service