Leading Abu Dhabi developer Aldar Properties has signed a agreement with the Frontline Heroes Office (FHO) to recognise and support UAE’s frontline professionals.
The FHO supports a comprehensive range of frontline professionals, including medical and non-medical staff working in the health sector, such as doctors, nurses, pharmacists, cleaning and services personnel, as well as protection and prevention workers, security and emergency workers, and sanitization workers.
Aldar said with this three-year deal it will directly support the FHO’s mission to raise awareness on the key role played by frontline professionals during crises and emergencies in 2020 and beyond.
Aldar will be promoting the FHO’s awareness initiatives across its diversified asset portfolio, including Yas Mall, World Trade Centre Abu Dhabi and Al Jimi Mall, as well as a number of hotels and schools across Abu Dhabi.
Additionally, the Emirati developer will offer qualifying frontline professionals a range of purchase and rent offers, including a six percent refund on purchase price once the final payment is settled, a four-year waiver of service charges, AED4,000 worth of Yas Mall vouchers, as well as points on Aldar’s new Darna loyalty programme which allows for points to be used across its portfolio.
Aldar is also offering up to 30 percent discounts across its hotels, golf resorts and food and beverage outlets, it added.
CEO Talal Al Dhiyebi said: "Aldar is proud to be amongst the first companies to support the Frontline Heroes Office in responding to the challenges of frontline professionals, and ensuring they are nationally recognised and appreciated."
The UAE was recently recognised as one of the most effective countries tackling the pandemic, which is a result of the relentless efforts of our frontline heroes and the prompt and decisive action of the leadership, he stated.
"As a responsible business, we are committed to shouldering the responsibility and supporting this nationwide programme in every way possible, to ensure that our talented and dedicated frontline heroes receive all the support they need and the recognition that encourages them to continue this journey," he added.
FHO Director General Prof Maha Barakat said: "We are pleased to be partnering with Aldar, to recognize and support the tireless efforts of our frontline professionals who protect and support the UAE community in times of need."
"We look forward to working closely with Aldar to drive the development of our support and recognition programmes to address the concerns of our frontline heroes," he added.-TradeArabia News Service