Ariston, a leader in provision of sustainable solutions utilizing solar panels and heat pumps, said its Middle East division has developed a new brand positioning for 2022 and the years to come.
The 90-year-old brand has all along focused on comfort for the family and home with a strong emphasis on advanced technologies to build a sustainable future.
This strategy has been more clearly defined with the brand manifesto transitioning to ‘Ariston the home of sustainable comfort’ - a line that captures the essence of the brand’s vision combining the importance of home, comfort, and sustainability, it added.
"In an increasingly connected world where 'I' is becoming 'we' and 'mine' is becoming "ours", also the concept of home is redefining its boundaries: it extends beyond the idea of a private space to include the whole planet," remarked Said Alberto Torner, Head of Ariston Group in the Middle East, Turkey and Caucasus.
"Family", "protection", "comfort" and "wellbeing", values universally recognised as synonymous with home and core values for our brand, today have more diverse and more inclusive nuances that reflect more sustainable ways of living life, working and nurturing relationships of all forms. We at Ariston, who have put the home at the centre of our work from our foundation and used it in our logo, are once again ready to embrace and accompany this change.”
For many years, the Ariston Group as a global brand has chosen a green path, and to achieve this, it has been constantly investing in the most advanced technologies. Backed by a strong research team, the company has been able to offer highly efficient products capable of heating large amounts of water with extremely low consumption of electricity as they absorb the heat directly from the external air and the sun.
Ariston’s sustainable solutions utilizing solar panels and heat pumps to harness the natural forces of sunlight and air to reduce energy costs have appealed to customers in the commercial as well as residential sectors across the region.