Breakbulk 2021 to put spotlight on digitalisation, AR solutions

Year after year, Breakbulk Middle East introduces innovative technologies to help the industry cope with market challenges. The upcoming edition will have Breakbulk AR platform to help exhibitors showcase their innovative solutions, said the organisers.

Year after year, Breakbulk Middle East has introduced innovative technologies to help the industry cope with the challenges of the market. 
In the 2021 addition, through ‘Breakbulk AR’, exhibitors will be given a platform to showcase their innovative endeavors and upgraded initiatives, said the event organisers. 
Held under the patronage of The UAE Ministry of Energy and Infrastructure, the sixth edition of Breakbulk Middle East, the region’s leading event in the project cargo, breakbulk and heavy lift sector, will highlight how technology can be effectively used to expand the sector. 
Now, more than ever, the need to embrace technologies has become imperative considering the global pandemic. The event takes advantage of new innovations and improved technologies to enrich the experience of its stakeholders, stated the organisers. 
The implementation of Augmented Reality is one of the many technology-enabled initiatives which reinforces BBME’s industry advancing aspirations.
The project logistics and freight movement sector has been greatly impacted by the Covid-19 pandemic, resulting in an economic slowdown. Despite this, a large number of companies have embraced the power of technology. 
Increased digitization, as well as greater reliance on autonomous applications and big data, is the need of the hour. Breakbulk Middle East plays a major role in educating the industry about new improved technologies that can help businesses survive this rough phase.
BBME Event Director Ben Blamire said the industry is currently witnessing a paradigm shift, due to the global pandemic. At such a time, technology is helping companies maintain a healthy supply chain.
"The industry has to adapt to the changing times and adopt digitalization. Implementation of new technologies will not only help companies become pioneers in the field, but it is also beneficial in terms of cost-efficiency. Focusing on technologies that deliver tangible benefits in terms of speed, efficiency and the quality of service, rather than those involving complex processes, is essential, he noted.
Leslie Meredith, the marketing director of Breakbulk Events & Media, said: "The UAE has maintained its top position in the Middle East among 115 countries in terms of helping digital companies thrive and traditional businesses harness the digital dividend."
"Through a series of quality initiatives, the country has continually worked hard to create a thriving maritime market that attracts leading businesses from around the world, promoting the UAE’s status as a global shipping centre, he stated.-TradeArabia News Service